For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.

AI in paid search isn’t a future prediction; it’s already reshaping how campaigns are managed. AI agent tools are now capable of transforming your PPC workflows. The question isn’t if AI will change ...

Google Ads can be a powerful tool to drive traffic, generate leads, and increase sales. However, managing your campaigns successfully can be a complicated task – especially as a small business owner ...

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy. Easier ...

ShowSeeker, the ad tech company behind Pilot – the cloud-based, all-in-one campaign and order management platform – has announced a partnership with Viamedia, the US independent digital and linear ...

Driving Growth: Effective Marketing Strategies For Local and Service-Based Businesses ...

Boost Ads is a well-established Google Ads agency in India, founded by Anaam Tiwary—one of the country’s most respected names ...