Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...

As business leaders, we encounter challenging decisions on a daily basis: choices that demand careful consideration and often immediate action. But sometimes, the best strategy isn’t to push forward.

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...