All businesses have the goal of making a profit, which requires selling goods or services for more money than it costs to develop, produce and distribute them. The selling price that a business asks ...

Customer perceived value is a concept widely used in marketing and branding circles. Customer perceived value is the notion that the success of a product or service is largely based on whether ...

Do you remember back in 2004 when Oprah gave every member of her audience a brand-new car? "You get a car! You get a car!" instantly became a pop culture phenomenon. The excitement from her audience ...

Here's a straightforward question. Who do you think has the higher self-perceived "mate value"—a woman in her 20s, or a woman in her 40s? Common sense would tell us that the 20-somethings would rate ...

Here's a straightforward question. Who do you think has the higher self-perceived "mate value"—a woman in her 20s, or a woman in her 40s? Common sense would tell us that the 20-somethings would rate ...