Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Jim Harbaugh’s ability to scream at officials apparently translates to acting. The Michigan coach stars in a new commercial for Planters nuts in a campaign called “Shout for Nuts.” How loud will ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

A Planters commercial released, and drawing online buzz, shocked consumers by killing its beloved and ubiquitous mascot Mr. Peanut. The commercial grabbed headlines before the Super Bowl. In the clip, ...

This Super Bowl, Planters is roasting Mr. Peanut. As you may recall, previous big game commercials killed him off and showed him reborn as Baby Nut. This time around, a panel of comedians have at the ...