Macy’s isn’t wasting any time — or revenue opportunities — when it comes to its retail media offering. Yesterday, the retailer announced an expanded partnership with Rokt, a technology partner that ...

Lease-purchasing a truck in a carrier's lease program or through another third-party company is fundamentally an uncommon avenue toward truck ownership, according to every Truck Purchase & Lease ...

Once the purchase button is clicked, the real magic begins—the post-purchase experience. It's not just a transactional aftermath; it's a carefully curated journey where brands engage, delight, and ...

Evidence suggests truck leasing programs do more harm than good. (Photo: Jim Allen/FreightWaves) WASHINGTON — A federal task force has released its final report on trucking lease-purchase programs and ...

Buyer's remorse leads not just to chargebacks, returns, and negative reviews but also churn. When a client slips away with feelings of regret, you won't see the consequences just in your profit and ...

Brands far too often rely on social media posts, ads and loyalty and rewards programs to generate repeat sales, yet still struggle with retention, much less loyalty. They spend so much time, effort ...

U.S. Rep. Julia Brownley has introduced legislation in the House of Representatives that would crack down on truck leasing programs between motor carriers and truck drivers that are seen as ...

Motor carriers/affiliates' lease-purchase plans and programs have traditionally been somewhat well-used paths to truck ownership, particularly among operators with otherwise shaky credit, but the ...

In a damning report, the Truck Leasing Task Force assembled by the Federal Motor Carrier Safety Administration recommended that Congress should ban motor carrier lease-purchase agreements with truck ...