I’m a creative optimist who believes that technology has the power to amplify and improve storytelling, which is why I’m incredibly excited right now. Generative AI is at a creative tipping point.

AI-generated visuals, full computer-generated imagery (CGI) and mixed reality campaigns are everywhere right now. Many brand leaders are still trying to understand which approach actually fits their ...

We review the “production approach” to estimating markups—the ratio of price to marginal cost. Paired with increasingly rich microdata and advances in production function estimation, the method ...