Investment management firms are navigating a dynamic environment. As a result, many are seeking new ways to differentiate ...

Golfers may not dominate headlines the way entertainers do, but their strategic approach to partnerships offers one of the ...

The 4 Ps of marketing, product, price, place, and promotion. In this video we look at the most thought of P when people think of marketing, and that is Promotion. Whether it is advertising, sales ...

Discover how the Law of 29 guides marketing strategies. Learn why repeated exposure is crucial for converting potential customers into buyers and retaining them.

Key legal issues for companies to consider when advertising on social media or running a contest, sweepstakes, or other promotion through social media platforms, including guidance on preventing ...

Answer: Magic formulas really don't exist in marketing (even though lots of people may try to get you to believe such magic, tricks, or tips may exist). Having said that, the question you ask is ...

Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Today’s marketing landscape continues to evolve at a ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

This video has been sponsored by Brave. Download Brave at to get started. Enter code UPFLIP at checkout for 25% off your first 3 months! You might know Eric Siu as a co-host of the Marketing School ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...