Google TV has introduced a new ad format that throws a gigantic QR code on top of the subject matter. Ads on Google TV have changed a lot over the past few years, with the platform originally showing ...

Chethan is a reporter at Android Police, focusing on the news coverage for the site. He has covered tech for over a decade for multiple publications, including Times Internet, Guiding Tech, Android ...

Welch’s Fruit Snacks is running a giveaway promotion through QR code-enabled TV ads, according to a news release. The effort is timed ahead of the Super Bowl on Feb. 12. This marks the first time the ...

Netflix plans to increase the amount of advertising on its streaming service, with different types of ads and sponsorship due in 2024. A year since Netflix introduced ad supported plans, it will ...

Three major technology trends are converging in 2026: AI capabilities and investment are accelerating, next-generation streaming ad formats promise less intrusive monetization, and QR codes have ...

The following is a guest piece by Peter Hamilton, senior director of ad innovation at Roku. Opinions are the author’s own. Last year’s Super Bowl cut the ribbon bringing the decades-old TV spot to ...