Cubic zirconia is a type of diamond simulant — a “fake diamond” — that is extremely affordable. However, it doesn’t hold any value over time like a real diamond and loses its luster in just a few ...

We are gathered here today to discuss an issue that grinds our gears: the number of people who mistakenly believe LabGrown diamonds and cubic zirconia are the same gemstone. This myth causes many ...

Valentine's Day is big day for jewelry, with consumers spending nearly $4 billion last year. However, a recent GMA investigation found that shoppers may not be getting what they thought they were ...

KUTV — Valentine’s Day is one of the most popular occasions for giving diamond jewelry. In fact, the latest statistics from the National Retail Federation found 22% of gift givers will give jewelry.