Images shape how people recognize, remember, and trust brands long before a single sentence is read. A logo glimpsed on a ...

Certain cognitive skills help improve memory naturally. Strengthening focus, logic, language, and emotional control can ...

How do cell phones affect our memories? What percentage of them are imagined? A group of neuroscientists is trying to unravel ...

Have you ever walked into a room and forgotten why you were there? Or struggled to recall a key detail during an important conversation? Memory lapses like these can feel frustrating, even inevitable, ...

A study by researchers at Baylor College of Medicine may change the way we understand memory. Until now, memories have been explained by the activity of neurons that respond to learning events and ...