Meta’s Reels has solidified its position as India’s most popular short-form video platform, according to a new study commissioned by the company. The research, conducted by IPSOS, shows that 92% of ...

Rocket Reels is India's first vertical OTT platform, offering bite-sized, mobile-first original series in diverse genres for the on-the-go generation. Rocket Reels, India’s first vertical OTT platform ...

In the ever-scrolling world of Instagram, one thing is clear attention is currency, and Reels are the mint. For a new generation of Indian startups, the homepage isn’t a website, it’s a 9:16 frame on ...

A week after India banned TikTok and dozens of other Chinese apps due to security issues, Business Insider reports that Instagram (FB +2.4%) is testing its Reels feature in the market. Some Indian ...

TV used to dominate. YouTube seemed unchallenged. Now in India, Instagram (and Facebook) Reels have quietly leapfrogged both to become the most-watched daily video format. A recent study finds Reels ...

The belief that endless scrolling through short videos which is quite normal these days is harmless downtime is challenged by ...

Rural school kids are reaching for smartphones more for reels than for homework, even though ASER data shows high digital ...

As scores of startups look to cash in on the video content void that ban on TikTok and other Chinese apps has created in India, a big challenger is ready to try its hand. Instagram said on Wednesday ...