India's recent Test series defeat to South Africa has sparked widespread criticism from former cricketers like Anil Kumble ...

Meta’s Reels has solidified its position as India’s most popular short-form video platform, according to a new study commissioned by the company. The research, conducted by IPSOS, shows that 92% of ...

Rocket Reels is India's first vertical OTT platform, offering bite-sized, mobile-first original series in diverse genres for the on-the-go generation. Rocket Reels, India’s first vertical OTT platform ...

A week after India banned TikTok and dozens of other Chinese apps due to security issues, Business Insider reports that Instagram (FB +2.4%) is testing its Reels feature in the market. Some Indian ...

Instagram has chosen India and South Korea to test a new interface that displays the app’s Reels page first. The company first showed off a similar design when it launched its first iPad app earlier ...

In the wake of India’s decision to ban TikTok and dozens of other Chinese apps over privacy concerns, Instagram has expanded its TikTok rival, known as Reels, in the region. The test in India also ...

In the ever-scrolling world of Instagram, one thing is clear attention is currency, and Reels are the mint. For a new generation of Indian startups, the homepage isn’t a website, it’s a 9:16 frame on ...

TV used to dominate. YouTube seemed unchallenged. Now in India, Instagram (and Facebook) Reels have quietly leapfrogged both to become the most-watched daily video format. A recent study finds Reels ...

Rural school kids are reaching for smartphones more for reels than for homework, even though ASER data shows high digital ...

As scores of startups look to cash in on the video content void that ban on TikTok and other Chinese apps has created in India, a big challenger is ready to try its hand. Instagram said on Wednesday ...