CTV is a growth medium with a frequency problem. Ad repetition is one of the most talked-about CTV topics at trade shows. But it still hasn’t been fixed. Ad frequency is a problem at the campaign ...

Not all ad impressions are created equal. That, in essence, is the key takeaway from new research scheduled for release today by Casale Media. Above-the-fold ad placements displayed within the first ...

Something is rotten in the state of CTV. If you’re a fan of streaming, you probably have a few pet peeves that take you out of the zone, like repeat ads or interruptive ad breaks. Nothing ruins a good ...