Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

Design thinking is an experience-based and user-centric method for solving problems. This human-centered approach engages end-users and employees in a multi-step, ongoing process of co-creation, to ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times throughout a project. The phases of design thinking are designed to be ...

Design thinking is a flexible approach that promotes creativity in product design. Cross-functional teams are a natural fit ...