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Cookie depreciation is no longer a looming threat, but retail marketers still need to prepare for shoppers opting out of tracking. Google’s recent announcement that it will not phase out third-party ...

GUEST OPINION: Circana, a consumer behavior company, has unveiled the third installment of its revered 2023 FMCG Outlook report series titled Discover The Next Frontier Of Advertising. The report ...

Forget the cookie apocalypse. Google’s backpedal on killing third-party cookies might have bought them a stay of execution, but the future of targeting is already clear. If you’re trying to follow the ...

It's been another weird week in retail. Girl Scout cookies were made available on Grubhub, Ben & Jerry's released a new line of ice cream for dogs and The Mahjong Line faced backlash over its take on ...

Thought so. Then you are the kind of customer that Chip City Cookies, a gourmet cookie chain based in New York City, would like to see at two new locations set to open in May in South Florida. One ...