As an independent ad tech advisor, Ivan Guzenko provides professional advice to the CEO and C-level management of the company SmartyAds Inc. For those following the Chrome cookies saga closely, the ...
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What is retargeting and how can it boost conversions?
Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.
As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this ...
Criteo is transitioning from a cookie-dependent retargeting tool to a SaaS adtech provider. The decline of the retargeting revenue line is already priced into the company's valuation, while the growth ...
NextRoll Using 33Across' Lexicon Identity Resolution Technology to Build Cookieless Segments And Execute Retargeting Tactics Across The Open Web NEW YORK, Dec. 14, 2022 /PRNewswire/ -- 33Across, an ...
On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a ...
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