Retargeting is an essential marketing tool for any 21st century business. It lets you identify people who have interacted with your company online in some way and create followup advertisements just ...

You’ve put in the hours and the spend to drive traffic to your online store. But what happens when customers visit and leave without taking an action? An interaction with a website visitor that ...

Almost every single company that maintains a considerable web presence has tried paid advertising at some point. Paid advertising can be a great way of driving new traffic to your website, but it ...

AdRoll announced a new, self-service retargeting solution which it says has resulted in up to a 30% performance improvement when buying cross-platform. Read the release. AdRoll CEO Aaron Bell spoke ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More AdRoll, an ad retargeting service, just raised a $70 million round of ...

Magnetic will launch Wednesday a site retargeting tool dubbed Magnetic Force. The offering gives site visitors text or image-based display ads, complementing the company's search retargeting service.

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, ...

Amazon is reportedly testing a program allowing advertisers to use search queries to retarget ads across the web, according to sources cited in an AdExchanger report. The capability is available via ...

App marketing firm Fiksu has announced a new service, Fiksu Retargeting, aimed at user re-engagement. Fiksu Retargeting allows you to specifically target lapsed or inactive users in an attempt to ...

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