In the past, rewards currency came in the form of dinner glasses and dish sets supplied by gas stations, free toasters offered by banks to entice new account sign-ups and green stamp programs provided ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...

Opinions expressed by Entrepreneur contributors are their own. We’ve come a long way from the negative and misleading image of rewards programs only being for low-income consumers. I know millionaire ...

By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

WASHINGTON (AP) — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

The 'Chipotopia' summer rewards program is based not on dollars spent or points accumulated, but on frequency of paid visits. Photo: Chipotle Chipotle Mexican Grill Inc. this week is scheduled to ...