Cheese rolling is 'no longer seen as cool,' organizers said First things first: no actual cheese is harmed in Stilton’s annual cheese-rolling competition. For more than half a century, teams have ...

It has captured imaginations for centuries, but no one really knows why people chase a wheel of Double Gloucester down Cooper's Hill. Each year in Gloucestershire, competitors hurl themselves down the ...

Daredevil racers are limbering up for one of Great Britain’s most bizarre traditions — flinging themselves down a steep hill in pursuit of an eight-pound wheel of cheese, according to National Today.

A German YouTuber and a London thrill-seeker took top honours (and likely a few bruises) at one of Britain’s most chaotic and bizarre sporting traditions: the annual Cooper’s Hill Cheese-Rolling Race.