Let’s talk about the Super Bowl. But first, let’s talk about sales and operations planning (S&OP). To optimize their financial, customer service and sustainability goals, companies need an S&OP ...

Marketers usually put a lot of thought and effort into crafting the perfect campaign, from choosing the ideal audience to streamlining their marketing techniques and more. Drawing in customers is the ...

As every successful business knows, closing a sale is a team effort between marketing and sales. Collecting the best leads and presenting them to your sales team is only the first half of the battle.

Here’s what makes a sales process truly brilliant: 1. It adapts to how customers prefer to buy. A traditional sales process defines how a vendor or seller prefers and expects to sell their products or ...

Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.