Google Analytics 4 properties can now be connected to Salesforce Marketing Cloud using the Sales Marketing Cloud interface. Integration is available to both GA4 standard and 360 properties for the ...

Technological innovations are reshaping financial forecasting and decision-making. The fusion of Salesforce's data management with artificial intelligence (AI) is driving this transformation, offering ...

Salesforce and Google have expanded their strategic partnership to provide businesses with greater flexibility in building and deploying AI-powered agents. The partnership empowers customers to ...

Salesforce has launched a rebuilt Slackbot AI agent for Slack that can search enterprise data, draft documents, and take ...