Rapid prototyping processes, part of design thinking, can lead to an abundance of fresh ideas. In last week’s column, we shared how biopharmaceutical company AbbVie uses design thinking to humanize ...

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What is design thinking, and why is design thinking important? It's an iterative process that begins with empathy and culminates in testing and implementation, only to be followed by further cycles of ...

In the early 2000s something new appeared on the education scene, adapted from the worlds of innovation and business where it was developed. It was called, simply and descriptively, design thinking.

Over the past few years, design thinking has quickly gained momentum in the business world. Some of the world’s leading brands—the likes of Apple, Google, HBO, Samsung, World Bank, and General ...

“In a design paradigm. . .the solution is not locked away somewhere waiting to be discovered but lies in the creative work of the team. The creative process generates ideas and concepts that have not ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Jazmine was a thoughtful and curious student who worked hard to earn good grades at her San Francisco Bay Area public high school in hopes of attending college. “Being blind meant that it took me ...

Every business leader should use a strategic thinking process in approaching goals and overcoming obstacles. The three common components of strategic thinking in business are innovation, strategy ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...