For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Music has the power to evoke a wide range of emotions. It can make us feel melancholy. Or it can fill us with hope. Music is often tangled up with memories and experiences, too. There's probably a ...

5-8 rule: Discover the science-backed method for soothing babies to sleep, with insight from a therapist ...

The best essay boils down to the strongest argument. So, if you find yourself struggling to come up with one, drop the ...

AI supercharges discovery; Nye and Afeyan warn U.S. anti-science cuts threaten health, competitiveness, future today.

Welcome to the Love Lab. Psychologists say that the scientific method — observation, hypothesis, experimentation, analysis and adjustment — should be applied to dating to stop singles from repeating ...