Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Retailers execute marketing campaigns across multiple channels — often simultaneously — throughout the year. As a result, campaign management can sometimes be daunting, leaving many retailers ...