Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. jeffbergen / Getty Images A social ...

Sentiment analysis — a sophisticated tool that interprets the emotional tone behind words, giving brands a lens into how their services or products resonate. Customer feedback is a treasure trove of ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Sentiment analysis, also known as opinion mining, has been a part of the technological ...

Tim Smith has 20+ years of experience in the financial services industry, both as a writer and as a trader. Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society committee, and has a ...

Market sentiment represents the overall attitude of investors toward a particular security or financial market. It's a powerful tool that can help traders capitalise on changing market directions.