While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

A typical summer makeup routine usually involves bright lip colors and pastel eyeshadows, not black lipstick and dark liner. But if you're more inclined to rock the latter, then these dark makeup ...

I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturizer, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

There are those who plan their costumes months in advance to celebrate All Hallows Eve, and then others who keep it simple, but want to be just the right amount of extra for an Instagram-worthy selfie ...