Someone wants to open an online store, but negative thoughts immediately come to mind: programmers, hosting, tons of money, ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

Starting your Shopify journey can feel overwhelming, but it doesn’t have to be. With the right steps, you can go from zero to your first sale faster than you think. From setting up your store and ...

Starting your first Shopify store doesn’t have to feel overwhelming. With the right steps—defining your niche, customizing your theme, building a marketing plan, and optimizing for launch—you can go ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission. Dianna Gunn built her first ...