We tend to think of physical posters as ephemeral objects that get pasted up and discarded a few weeks or months after their usefulness. They are not typically the type of thing that would last beyond ...

New research from Clear Channel uncovers the optimal creative elements for producing out of home posters to efficiently take advantage of audience’s attention. As people’s exposure to advertising has ...

Whether in academia or industry many of us -pre-pandemic- waded through crowded poster halls at conferences to get quick glimpses at snapshots of research projects presented in this condensed form.

Even in ancient times, merchants listed their goods on stone plaques to attract customers. Centuries later, the first advertising posters were unveiled, as a new ...

Design historians have been portending the poster's demise for at least four decades. And by most accounts, the computer screen should have been the final nail in its coffin. And yet, the paper medium ...