You'll be more proactive and less reactive in your approaches to strategic decision making if you have strategic plans in place, rather than simple goals and objectives. While some decisions might ...

One of the biggest mistakes I see organizations make today is how they handle change. A company will undergo change for many reasons — some will merge to become bigger and more stable, to remain ...

Being strategic is an essential leadership skill. But strategies are notoriously hard to design and deliver. The key to overcoming the organizational and personal obstacles that get in the way? Make ...

The pitch bazaar is huge, estimated at $30 billion annually, as advertisers fire agencies and hire new ones. The number of pitches had surged in recent years as the CMO tenure has been shrinking and, ...

Many of my clients struggle with how to determine the best way to tackle strategic opportunities as they arise through the strategic planning frameworks that I’ve help them to institutionalize. They ...

Talk to a group of business strategists today, and many will tell you that their organizations are in a state of decision paralysis, overwhelmed by the implications of several of rapidly developing ...

After facilitating strategic planning sessions for dozens of fast-growing companies, I’ve observed a consistent pattern that separates high-performing leadership teams from those that struggle with ...

In the business world you need both technical and communication skills to do your job well. In particular, your written communication skills (writing is the most common way we communicate in the ...

The National Defense Strategy (NDS) issues an urgent call to action to a community—the National Security Innovation Base—that has never been called out so explicitly before. The strategy calls upon ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

Blog posts represent the views of CFR fellows and staff and not those of CFR, which takes no institutional positions. The United States has a strong interest in avoiding a costly and potentially ...