When a conversation turns to analytics or big data, the terms structured, semi-structured and unstructured might get bandied about. These are classifications of data that are now important to ...
Researchers from Oklahoma State University and University of Florida published a new Journal of Marketing article explaining how marketers can capitalize on the power of perception through the ...
LONDON--(BUSINESS WIRE)--With access to huge troves of business-critical data, most businesses already have the data required to make effective data-driven decisions. But to unlock the true potential ...
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