With TV Advertising, here's how to measure what matters and determine whether a campaign is driving real business results.

The arrival of ATSC 3.0/NextGen TV—and its ability to combine broadcast with IP—has the potential to transform TV commercials from one-way mass-market blasts to two-way personalized interactive ...

Adman Prabhakar Mundkur explains why the suspension of television ratings has left the industry navigating without a compass ...

As subscriber losses mount, India's cable industry aims to revamp Platform Services channels into local media hubs, creating ...

He is far more at home on the courts where he knows his talent will see him though. And now Sir Andy Murray has revealed he finds having to act in TV adverts much tougher than tennis. The 38-year-old ...

One Irn Bru advert is often said to be Scotland’s most memorable Christmas ad.