When teenagers all over the world take the PISA exam in 2021, they could face a new kind of test: one that aims to measure their creativity. And the maker of a major U.S. college-admissions ...

A good idea can mean the difference between an effective marketing campaign or a dull one, a money-making product launch or a dud, a business success or a business failure. And it’s certainly true ...

A new exercise developed and tested by an international team of scientists can accurately measure an individual’s creativity in as little as four minutes. Researchers from Harvard University, McGill ...