Threads, a social media platform developed by Instagram, took the world by storm, with 100 million signups in just one week after its launch. This rapid success is due to Instagram’s effective ...

Recent efforts by Meta to grow Threads' install base have been working. According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of ...

Although an app’s downloads aren’t an exact proxy for usage, they can hint at where the market is headed. And in the case of the alt-Twitter wars, the app winning the game right now is Instagram’s ...