Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

In today’s technology-driven world, it is rare to apply for a job in person. In most cases, job applications are online. And while some businesses have a dedicated platform set up for the job ...

Writing copy for your email campaign can be daunting, in large part because "it needs to successfully navigate the line between creativity and calculated buying psychology," notes the Marketfish blog.