User experience (UX) -- the most important piece of application delivery -- is often misunderstood. That's the view of Aaron Sanders, who states that UX often gets confused with user interface (UI).

A journey only works when the interface guides it, because without clear patterns, users loop through pages without knowing ...

AI will unleash a new set of creativity by empowering a new set of designers. Choosing the right AI tools for your process can significantly enhance your design workflow. It took me 5 minutes to ...

When tasked with creating products that provide meaningful and relevant experiences to users, UX designers must consider usability and function, as well as design and branding. And the only way to ...

You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For enterprises, it’s become widely accepted that the customer must be considered at all ...

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease of use that end users ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...