URL shorteners are great for packaging links that you want to share on blogs, social networks and messaging services. Unfortunately, they can pose grave security risks, as two researchers discovered ...

Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which ...

Everybody spies on everybody on the internet, right? News organizations monitor users’ behavior on their sites to find out which articles do well and where visitors come from. Marketers and social ...

That’s the basic philosophy of an increasingly popular type of web service known as the URL shortener. These tools have a simple job: They will take a long, hard-to-type web address and transform it ...

You can shorten a URL by using an URL shortener website, which will shrink your URL for free. Popular link shorteners on the internet include Bitly, TinyURL, and Rebrandly. You'll need a premium ...

I sometimes feel like URL shorteners are some of the most understated tools in internet marketing, and there have been more than a few times that I wished I’d had someone share some advice on URL ...

Since Twitter limits messages to 140 characters, users have quickly come to depend on “URL shorteners.” These free services take the long URLs for links that we find on the Web and shrink them to a ...

Web URLs can get really, really long and that, in turn, leads to all sorts of problems. The first problem is one of simple usability. URLs that are 50, 100, or even 200 characters in length will wrap ...

Google announced a new URL shortening service Goo.gl. It doesn’t replace Bit.ly and others because it only works right now with the Google Toolbar (and Feedburner) and you can’t directly access it as ...

The argument started with a blog posting by Joshua Schachter, creator of social bookmarking site Delicious. Schachter described URL shorteners as being generally bad for most of the online “ecosystem, ...

It must have been World URL Shortener Day yesterday. First came the news that Facebook has been testing a URL shortener, fb.me. Then Google announced the arrival of Goo.gl. And though it wasn't as ...