Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

Google Search Console now shows how much traffic your site gets from branded versus non-branded search queries.

Marketing managers face a familiar challenge: merging data from platforms. Valuable SEO performance data sits in a specific platform — say, Google Search Console — while broader analytics insights ...

A noindex robots directive is one of the few commands that Google must obey, one of the few ways that a site owner can exercise control over Googlebot, Google’s indexer. And yet it’s not totally ...

In mid-September, many SEO professionals began noticing unusual drops in Google Search Console (GSC) data. Impressions were down, average positions shifted, and the number of reported queries changed ...

Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account. You can do this within Google Search Console and/or by using new ...

Google answered questions about Search Console's brand queries filter after announcing the feature was now available to all eligible sites.

Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had ...

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Google Ads and Analytics Advisor but for ...

New index checker tool, Rapid Index Checker, lets SEO teams check Google index status, monitor Google indexed pages, and detect indexing issues for any webpage without Search Console access ...