YouTube appears to be testing a new livestream ad format for mobile that keeps the video visible during ads for non-Premium ...

Add Yahoo as a preferred source to see more of our stories on Google. Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said ...

YouTube says it isn't testing 90-second non-skippable ads. Users on Reddit and X say otherwise, reporting unskippable ads ...

YouTube is bringing its Gemini-powered Ask feature to smart TVs as a limited experiment. The feature lets viewers ask questions about a video, including detailed follow-ups. The conversational AI tool ...

YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. For video creators, this feature could lead to more chances ...

YouTube recently announced YouTube Labs, its own version of Google Labs, which Google uses to test experimental features before potentially rolling them out to the ...