Transitioning to fixed or project-based pricing demands a thoughtful reengineering of how firms scope, staff, and sell their ...

Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

As AI takes on more business processes, more businesses are having to rethink their approach to fee-charging. The reality is that many traditional time-based pricing strategies are becoming obsolete.

Pricing is a key factor in reaching customers. The cost is among the first indicators for buyers to know whether it is worth their time and investment to purchase what you are selling. Selling and ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

You finally have users showing up. A few are paying. A few are asking for discounts. One investor asks why you chose monthly subscriptions instead of usage-based pricing, and you realize you don’t ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

As the enterprise computing world becomes even more data-centric world, pricing is playing an even bigger role when unlocking the value of data. Since consumption- and user-based pricing are ...

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Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...