In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

A survey revealed that between 2013 and 2021, in the U.K. and France, the percentage of respondents who chose brands based on shared values increased by 17 points to around 60%. And the preference for ...

Fans of Simon Sinek will know his famous adage: “Consumers don’t buy what you do, they buy why you do it.” This is a compelling idea, but it only gets us half of the way there. First, the “what”, your ...

Every consumer has a list of priorities that includes price, ingredients, convenience, and more when they head to the store. Today, some shoppers prioritize larger ideals that make for a more ...