The healthcare industry constantly evolves, with new technologies and innovations emerging regularly. This dynamic environment requires healthcare marketers to stay on top of changing trends to create ...

While advertising in virtual reality is hardly a mass market reality, some new insights are indicating that there are some ways of doing it better than others. In a test of ads inside a virtual ...

While it is becoming more commonplace in the gaming realm, the technology hasn’t quite hit the mainstream yet, so stills holds a certain wow factor for people as they see themselves transported into ...

Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally ...

Marketing and commercial advertising are poised to be disrupted by the advance of high bandwidth networks mediating high-performance applications like augmented reality, virtual reality and artificial ...

When the publisher Books of Discovery wanted a new way to empower educators and students with its manual-therapy textbooks, the company saw an opportunity in the form of augmented reality. By ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Virtual reality (VR) is a $14.84 billion dollar market, and it's getting bigger. It's hard to miss the tide of technology moving closer and closer to virtual reality. Soon, most big tech companies and ...

Many marketers are feeling a bit burned by metaverse promises. Take virtual real estate, which was supposed to be a safe bet, an investment that would surely deliver dividends. Now that real estate in ...