Westborough marketing agency Vision Advertising has appointed Julia Becker Collins, formerly the vice president of marketing and operations, to chief operating officer, and she will take over ...

After slowly taking over more responsibilities from founder Laura DiBenedetto for 2.5 years, Julia Becker Collins in December assumed control at Vision Advertising, two months after it moved from ...

Laura DiBenedetto founded Vision Advertising at the age of 19, in 1999, after graduating from Becker College. Since then, Ms. DiBenedetto has worked alongside her six team members to bring marketing ...

WESTBORO — When Julia R. Becker Collins is not working at the helm of Vision Advertising, she is out trail running at Mount Wachusett, doing strength training or taking yoga classes. Yes, Ms. Becker ...

Your business marketing plan is one of the most crucial elements of your overall proposal. It outlines precisely who makes up your target market as well as how you plan to reach that audience with ...

Adding a dynamic vision statement to your marketing plan can be the difference between energizing your prospective clients or having them look for another cup of coffee. It can be similar to your ...

In this technology age, marketing teams have had trouble adapting a digital marketing strategy, but a new report from Gartner offers guidance on doing digital marketing with a bit more smarts and ...