CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

Robinhood (Nasdaq: HOOD) has introduced a new “visual identity” that aims to reflect Robinhood’s growth and vision for the foreseeable future. When Robinhood was first established, they claim to have ...

Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned ...

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...