One of the hardest things about design is keeping track of the terminology. There are many words to learn, and definitions frequently overlap. But don’t think for a moment that any two terms mean the ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

Imagine being able to bring your creative ideas to life without needing a full design team, expensive software, or endless hours of trial and error. Whether you’re ...

With every new project that he undertakes as a Production Designer or Art Director, Chien’s body of work illustrates the ...