While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

If you happen to be living with a Gen Alpha who seems strangely fixated on earning their own money—or who is obsessed with ...

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids. Fact checked by Elizabeth Brownfield Generation Alpha ...

"They literally don't read anymore…everything is audio or YouTube now." ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Parents are starting to pass on ultra-processed snacks and reach for options with simpler ingredient lists — often influenced by what their kids want to see on the label.

The next generation to make their way on college campuses in five to 10 years could bring higher expectations for always-on ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

This is childhood now. Screen-mediated. Algorithm-shaped. Seamlessly hybrid. And for parents, especially elder millennial parents like me and some gen-X’ers who had kids a little later in life, ...