We already know that there's a lot of room for improvement when it comes to the accuracy of women's clothing sizes. In fact, research shows that most of them are total nonsense and based off of ...

Companies are finding ways to help today's consumers shop for the right size. If you've shopped online for clothes only to discover they don't fit, it's probably not you. More than likely it's because ...

Guessing a woman’s dress size offhand is like guessing how many jellybeans are in a jar at a car dealership—you’re just not gonna get it right. That’s because there are so many different types of ...

NEW YORK — If the pants fit, women will buy more of them, says Cricket Lee, the creator of a new fitting system that could make life easier for consumers. Lee, chief executive officer of Fit ...

Two things that you probably hate shopping for most: bathing suits and jeans. Facebook user Ruth Clemens was at H&M on a hunt for the latter, but was discouraged when she wasn't able to zip up the ...