Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL ...

USA Softball is set to preserve the legacy of one of softball’s greatest players. Former Alabama star, Olympic medalist, ...

As the Athletes Unlimited Softball League made its second of three stops in Rosemont, Commissioner Kim Ng spoke about how her ...

The former Alabama All-American blanked the Bandits on a familiar field to clinch the league’s inaugural crown.

Former Kentucky Softball player Erin Coffel was named the Most Valuable Player of the 2025 Athletes Unlimited Softball League ...

As the AUSL’s inaugural season heads for its first championship series on July 26 in Tuscaloosa, it’s clear the league has ...

The Athletes Unlimited Softball League is exploring permanent homes for its teams, Tuscaloosa has emerged as a candidate to ...

The Athletes Unlimited Softball League has gained significant traction. Commissioner Kim Ng says the league has sold out nine of 28 games in its inaugural season. Players and staff report ...

The wait is over -- and organizers say that the time is right -- for professional softball to make its biggest push yet into a surging women's sports market with the launch of the Athletes ...

MLB said Thursday it was making a strategic investment, which is north of 20%, in the Athletes Unlimited Softball League of an undisclosed amount for operational costs and a commitment to help it ...

Major League Baseball is investing in Athletes Unlimited to support its softball league that will debut next month, marking the first time MLB will have a comprehensive partnership with a ...

March 3, 2020, New York, New York -- Athletes Unlimited announced its formation today with a plan to disrupt professional team sports. The company will launch a series of leagues across different ...