Maximum Effort Productions, Inc., co-founded by Ryan Reynolds and George Dewey in 2018, has carved a unique niche in Hollywood by blending film production with boundary-pushing digital marketing.

It also generates revenue through Maximum Effort creative services and its QuickFrame creative marketplace. Per the S-1, MNTN generated $225.57 million in total revenue in 2024, up 27.9% from $176 ...

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Maximum Effort had sold the marketing side of the business to MNTN in 2021, with Reynolds working as chief creative officer. The actor will continue to serve in that role with the ad firm.

Maximum Effort CEO Ryan Reynolds. Ryan Reynolds is trying to focus on our conversation. But all he can think about is the script pulled up on his laptop. The screenwriting software Final Draft has ...

Ryan Reynolds is rebooting '80s TV icon Alf with a series of sponsored content shorts on his Maximum Effort Channel, which he previewed Monday. Watch Party Newsletter What to watch Win $100 💵 ...

A reputational risk for Mntn? “Mntn’s sale of Maximum Effort seems to be a strategic move to streamline its operations prior to an intended IPO,” explains Mark Voronov, co-founder and CEO of ...

EXCLUSIVE: New Regency and Maximum Effort are teaming on a feature adaptation of New York Times bestselling novel Eight Perfect Murders, having recently acquired rights to the Peter Swanson novel ...