Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP ...

Grey will split from AKQA as part of the move. Contact Customer Support at [email protected] or call +91 022 ...

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

Luminous Power Technologies has launched a 360-degree marketing campaign in partnership with Rajasthan Royals, positioning ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...

AI gives businesses the power to reduce drop-offs and increase conversion, not by shouting, but by listening, says Engati ...

To commemorate International Labour Day (May 1), Godrej Consumer Products Ltd (GCPL) launched a digital film titled ‘Hands ...

Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud messaging for quiet relevance, community, and earned influence.

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, ...