Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

To be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every ...

Marketing is an engine of growth. It’s a growth driver, not a cost centre.” And the award for the most inspirational quote of ...

Ads from the two travel companies stood out from a crowded category to rank among the UK’s top-performing campaigns this ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

Growth is top of the agenda at Carlsberg as it seeks to transform its marketing function to ensure its work is “exceptionally ...

As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

Marketers in decision-making roles are anticipating moderate budget growth amid some volatility, according to a study by ...

Reddit has upped the focus on its ad business in recent years, with its CMO now looking to bolster its community-led ...

In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...

Getting more for less from your agencies is good news, but only in the short term – act now to protect your brand in an ...

Pairing AI with marketing and creativity enables brands to create experiences that resonate with customers, but many struggle ...