In the latest episode of Marketing Week’s subscriber-exclusive webinar, The Lowdown, leaders discuss how marketers can drive ...

The retailer credits “sharper prices”, a growing loyalty scheme and “more effective promotions” for strong performance.

Self-tanning brand Skin & Tan has dropped its old name to broaden its appeal to new consumers, and speak to those who are ...

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...

While stakeholders might be inclined to believe investment in emotional brand-building is a risky exercise, it is much less ...

Charlotte Lock, who recently left her role leading marketing at the John Lewis Partnership, has joined the V&A as its ...

Determined to “focus” on its own prices rather than matching competitors, Asda has ditched the scheme just 12 months after ...

Octopus Money wants to move away from the financial industry’s obsession with product by connecting to the “emotional side” ...

Give Me Cosmetics used TikTok Shop’s integrated format to mirror the organic content users expect to see on TikTok, earning it a spot as one of Kantar’s most effective ads on the platform this month.

Rightmove is investing in technology that helps customers at different stages of their home-moving journey and as a result ...

YouGov hopes that its new brand positioning will bolster confidence in the brand and cement it as a leader in a changing ...

With only one in four TV ads being subtitled in the UK and less than one in 10 with audio description, there is much progress ...